HIFIVE is proud to announce themselves as the newly appointed winners of American Advertising Federation's vaunted "Addy" that is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. HIFIVE was awarded one gold Addy for their packaging work and one silver Addy for their branding work at the local club level.
Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. HIFIVE was also awarded one gold Addy for their branding work at the district level. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.
These are our very first Addy awards and a very well-earned 'congrats' goes out to our team. We're still riding high from a huge team win!