HIFIVE, the Orlando-based full-service advertising agency, was recognized by the American Advertising Federation at the 2022 American Advertising Awards. The American Advertising Awards are one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
HIFIVE took home three total Addy’s for various disciplines and was awarded a Gold Addy in the Public Service Category. The gold-winning public service campaign “You Are A Lifeguard” was developed on behalf of the Mental Health Association of Central Florida and helps to raise awareness of the increase in teen and young adult suicides in the Central Florida region. This campaign encompassed the production of two videos, website, paid ad placements, and lead capture funnels to help build and reach a network of targeted audiences that MHACF would in-turn, help to heighten the awareness of this unfortunate truth and provide resources to effectively identify the signs of depression and suicide.
Credits for this campaign were given to Chris Delahoz (President) for ideation and direction, Jordan Eichenblatt (Partner & Creative Director) for ideation and direction, and Mitch Earll (Digital Analyst) for digital advertising placements.